Business Startup Checklist
May 8, 2012 Leave a comment
Get Your Idea Straight
You need to be able to quickly explain your idea to anyone who asks. If they’re interested you need to have a one page document that explains it in more detail.
What will the business sell?
How will it sell it?
Who is the competition and why are you better?
What costs are involved and will it make money?
These things need to be well thought out before you even think about talking to anyone about your business. The key element is to be able to explain it in very few words. If it takes longer than a minute then you need to think again.
Create a Financial Projection
Banks and potential investors will always ask for a financial projection. Create a detailed projection for the first two years and then do your best to speculate on year three. Always start with sales and take a conservative view. Then after the sales, think about what will you need to spend and who you will need to hire to deliver on them.
It’s normal for the business to make a loss in the first year and acceptable to have a minor loss in the second year. By year three you need to at least be able to break even.
We’ve created a financial projection template on Google Docs that will help you get started. This template will help you create a three year projection for your business and it also charts your cashflow.
The aggregate loss over the first couple of years is the minimum amount of money you will need to raise and it’s always best to secure a little bit more. The funding options are many and varied and it’s always best to shop around. Be careful who you take money from because all money isn’t equal. Ask yourself;
- If things don’t go as well as planned how will this investor react?
- If things go really well has this investor access to more funds to help with expansion?
- Can I work with this investor on a personal level? Is there trust?
- Has this investor a track record of supporting similar businesses? (Speak to one of them)
Create a Hiring Plan
Hiring staff is one of the most difficult things a new business needs to cope with. You will need to think very carefully about who you want to hire, what skills and qualifications they should have and where you will find them. It’s also about knowing what company you want to be, do you want to be reliable and procedural or creative and dynamic? Think about the culture of the business you are trying to create and then recruit people to fit into this.
Recruitment consultants can be very expensive so be willing to get creative about where you can find people. But most importantly don’t make compromise decisions. It’s always better to take a pass than to hire someone who isn’t quite right.
Get a Shareholders Agreement
If you are working with someone else to set up the new business then you should get some form of agreement in place between you. This should cover what will happen is one of you leaves or wants to sell your shares or what will happen if someone wants to buy the business from you. It might seem like a hassle to do this at the start – you’re all good friends after all. But over the years things change and you might regret not putting things in writing. Online services such as LegalZoom can help you with this at a very reasonable price.
Start Your Business
If you have your plans and your funding in place then the next step is to incorporate the business. It’s easiest and cheapest to do it online. Don’t pay an advisor to do this for you, it should be something you can do yourself.
You’ll also need a bank account and probably a business credit card so get this set up immediately.
Sell Before you Buy
An easy trap that a lot of startups fall into is to start spending all of their funding in anticipation of the planned sales.
The best approach here is to avoid any major spending commitments until the sales have started to materialize and stabilize. Don’t take a long lease on a big premises and don’t buy new expensive equipment. Go with a short term lease and rented or second hand equipment just until you get the business up and running. After a year if things are going well then you can start making longer term decisions.
Keep Appropriate Records
It’s important to record all financial transactions that the company makes. Don’t wait until the end of the year to do it. A couple of hours every week is all you need to keep your records up to date. This is where Yendo Accounting can help. If you enter in each sale as it is made and record all of your expenses then the business accounts will almost generate themselves!
A little bit of time spent on your accounts will make it a lot easier for you to run the business. You will know where you are at in a timely manner and you will be able to make quicker decisions.


















